在本视频中，我们关注的是耐克，股票代码为 NKE。耐克股价在过去一年下跌了约 50%，坦率地说，其中很大一部分是应得的，因为我们在 Investors Growth 网站上查看其利润表和现金流量表时，很快就能看到它们只获得了一星评级。这些数字表现不佳，而且背后有合乎逻辑的解释。
In this video we're looking at Nike, ticker symbol NKE. So, Nike stock is down about 50% over the past year, and frankly a lot of this is deserved because we could see real quick on the Investors Growth website when we look at both the income statement and the cash flow statement, well, they're only getting one stars. These numbers are not doing well, and there's uh logical explanation behind it.
但真正的问题是，我们现在是否有投资机会？首先，我们可以看到他们按产品划分收入，其中三分之二是鞋类，另外三分之一是运动服装。但实际上，他们的业务部门是按地区划分的。因此，他们的大部分收入来自北美，尽管他们是一家非常庞大的全球性公司。
But, the real question is, do we have an investment opportunity right now? So, first we could see that they break out their revenue by product, which is 2/3 footwear, the other third athletic apparel. But, really their segments are broken down by region. So, most of their revenue is generated in North America, although they do they're a very well they're very big global company.