NKE

We recently discussed the sportswear industry, looked at Nike, Lululemon, and On, and concluded that ultimately it comes down to customer preferences first, what will be popular that year, what will grow, and what won't grow, and that's very, very difficult to predict. Something is popular one year, and something else the next year.

The problem is that people buy those popular stocks, and then they are surprised when stocks like Nike drop by 75% or Lululemon by 80% when the trend changes.

and by the way, we also look at MS and Nike, for example,

If we just go over to Nike, sort of same industry, but also very different because it's not um, not a luxury company. Fashion in general is going through a massive shift. The trend cycle continues to speed up. Trends from 10 years ago are getting recycled and it used to be 20 plus years. I think that's pretty much a good introduction to to Nike because I feel like that's what happens where it's they messed it up once um where they basically got out of the retail stores and they tried they have enough brand power to go DTC um direct to consumer. it didn't work out and since then they're struggling.

Then we have the company " Nike". We have discussed how it now looks like a valuable investment opportunity, as if it has hit rock bottom . A company worth $60 or $70 billion, Nike couldn't get any cheaper .