NKE 全部观点

We recently discussed the sportswear industry, looked at Nike, Lululemon, and On, and concluded that ultimately it comes down to customer preferences first, what will be popular that year, what will grow, and what won't grow, and that's very, very difficult to predict. Something is popular one year, and something else the next year.

The problem is that people buy those popular stocks, and then they are surprised when stocks like Nike drop by 75% or Lululemon by 80% when the trend changes.

and by the way, we also look at MS and Nike, for example,

If we just go over to Nike, sort of same industry, but also very different because it's not um, not a luxury company. Fashion in general is going through a massive shift. The trend cycle continues to speed up. Trends from 10 years ago are getting recycled and it used to be 20 plus years. I think that's pretty much a good introduction to to Nike because I feel like that's what happens where it's they messed it up once um where they basically got out of the retail stores and they tried they have enough brand power to go DTC um direct to consumer. it didn't work out and since then they're struggling.

Then we have the company " Nike". We have discussed how it now looks like a valuable investment opportunity, as if it has hit rock bottom . A company worth $60 or $70 billion, Nike couldn't get any cheaper .

In this video we're looking at Nike, ticker symbol NKE. So, Nike stock is down about 50% over the past year, and frankly a lot of this is deserved because we could see real quick on the Investors Growth website when we look at both the income statement and the cash flow statement, well, they're only getting one stars. These numbers are not doing well, and there's uh logical explanation behind it.

But, the real question is, do we have an investment opportunity right now? So, first we could see that they break out their revenue by product, which is 2/3 footwear, the other third athletic apparel. But, really their segments are broken down by region. So, most of their revenue is generated in North America, although they do they're a very well they're very big global company.

We discussed Nike. We'll also touch on your extremely negative comments on Nike, which is the opposite. When the stock price was much much higher, there were only positive comments. That's how the human psyche works.

Some were buying Nike. If it goes lower, some always say they will buy more. Then Nike going good with the young ones.

Nike under 40 paying a 4% dividend. Why do I why would I care about Nike's 4% dividend when when the stock is tanking? But it's beyond that. It's like it's a value trap is what it's Bro, it's down 4% today. Come on, man. Come on, dude. I just lost a year's worth of dividends in a day.

No. Uh, no. We've looked at the fundamentals for Nike a lot uh over the last, you know, I feel like years in the course member live stream and every time we're like, this is a toxic bad apple.

Nike stock continues to get obliterated. In the last year, it's down by over 48% and in the last 5 years, now down by 76%. That's right, a 76% decrease in the company's value in just 5 years. And if we zoom out quite a bit further, you can see they're now essentially trading at some of their lowest prices since around 2014.

So, there's a lot we need to break down in this video. How could something like this be possible for a brand like Nike and does it present an opportunity?

Nike traded up to around $180 per share on its peak and ever since then it's been tumbling down this mountain.

The next turnaround play we get to is Nike. Now, this one like Adobe's down big for Nike's revenue was climbing for years and then now it's decreasing. The revenue's actually declined over the past couple of years. The EBIT of the company's in a decline, the net income of the company's in a decline, the free cash flow of the company's in a decline.

Now, you may look at this company and say, "Well, Nike's not a great stock because the numbers are going down. It's in decline and it still trades at a relatively full valuation. It's trading at a 24 forward PE ratio, a 3.6% free cash flow yield."